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【失敗１】Some Businesses Are Stuck Losing Out to the Competition（競争に負けて立ち往生している）
If your competition is making gains on you, it doesn’t necessar- ily mean they offer a better product or service. They’re proba- bly simply taking a wiser approach to positioning, marketing, and selling. It may also mean that your approach isn’t working. Each of these domains requires constant innovation, and yet most businesses fail to engineer a continuous flow of break- throughs in marketing, s