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Seven Ways to Leverage Your Advertising(広告にレバレッジをかける方法)
Seven Ways to Leverage Your Advertising 1. Write Great Headlines. No matter how good the rest of your ad is, your audience won’t ever see it if they don’t get past the headline. Your headline must instantly telegraph to your prospects the biggest, most appealing specific benefit or payoff they can expect to receive from contacting your company or availing themselves of your product. It must be cat