How do you change the game so that you’re selling to more people, selling more things more often, and closing more sales faster and more easily? In Chapter 3, I’ll introduce you to what I call the Indiana Jones School of Business—and you’ll see how. It’s all about changing the game, from one that cannot be won to a different game where you alone know how to win with consistency, ease, and great pl (さらに…)

If your competition is making gains on you, it doesn’t necessar- ily mean they offer a better product or service. They’re proba- bly simply taking a wiser approach to positioning, marketing, and selling. It may also mean that your approach isn’t working. Each of these domains requires constant innovation, and yet most businesses fail to engineer a continuous flow of break- throughs in marketing, s (さらに…)